Centricity Cardio Workflow
Year
2016
Organization
GE Healthcare
Team
2 Interaction Designers,
1 Visual Designer
My Role
Lead Interaction Designer
Reinvented how cardiologists document cath lab procedures
In 2016, GE Healthcare was struggling to make a structured data reporting solution cardiologists would adopt. Their procedures are so complex Cardiologists used dictation, which prevents hospitals from effectively analyzing the data.
We investigated the complexity of hospital behaviors and mapped the information flow to create an adaptive, process-driven product.
The product was immediately adopted by GE Healthcare’s biggest hospital customer. The work has also enabled GE Healthcare to to create additional products.
Investigated the complexity of hospital behaviors and needs
My design partner and I were experts in understanding people and how they interact, not in medical procedures and reporting.
We conducted three weeks of immersive qualitative research. Across 7 different hospitals conducted contextual inquiries for 20 cath lab operations - interviewing 40 doctors and nurses. We synthesized the research into 5 different personas to represent the different roles and personalities within the hospital ecosystem.
The personas allowed us to gain and maintain alignment amongst all the various stakeholders of who we were designing for and what goals were most important to meet.
Mapped the information ecosystem of cath lab procedures
After the research we had hundreds of pages of notes, forms, and screenshots of how hospitals conducted and reported on cath lab procedures. How could we transform this data so that informs a solution that worked for all hospitals and doctors.
We identified patterns in the procedures across hospitals and created a visual map to show how information moved within the ecosystem of caretakers and computer systems with embedded pain points.
This enabled stakeholders to visualize the current state in order to identify and prioritize areas of improvement.
Made the complex simple, resulting in worldwide adoption
Building a product to be embedded within a complex process, means that the product is inevitably complex. This doesn’t mean that the experience of using the product needs to be complex.
We guided the client through the exploration of numerous concepts for how Cardiologists would interact with the system in a way that meets their goals. We facilitated co-creation workshops with engineers, product managers, doctors and designers to create high-impact and feasible product design.
The end result is Centricity Cardio Workflow, a tool that Cardiologists have readily embraced as it matches their natural behaviors and mental models.